HomeAdvisor / Angi leads ghost after sticker shock
Shared leads reward fastest dialers—not best craftsmanship.
Owned funnels qualify budget ranges before you burn diesel.
Contractor websites
Win Jobs You Actually Want to Build
Stop paying for tire-kickers routed through lead brokers. Show permits pulled, safety culture, and timelines—then capture scoped inquiries.
Reality check
The Problem
Industry headaches we hear on discovery calls—fixed with ownership-first builds.
Photo proof lives on Instagram only
Algorithms hide yesterday's deck pour when prospects stalk you Sunday night.
Structured galleries anchor trust on your domain.
Insurance & license info buried in PDFs
Homeowners hedge anxiety with paperwork—give them calm.
Badge modules surface COI summaries with downloads.
What we ship
What We Build
Structured UX, fast hosting, and mockups that mirror production—not vague bullet dumps.
Project typology pages
Kitchens, additions, ADUs—each with process timelines and FAQ tailored to inspectors you actually deal with.
Internal linking reinforces topical authority.
Smart quote requests
Budget bands, ideal start windows, material prefs—structured for estimators.
Optional AI clarifies scope language without promising firm pricing.
Photo & drone storytelling
Before/during/after sequences with captions tying decisions to outcomes.
Media CDN-friendly for rural bandwidth.
AI scope translator
Turns homeowner ramble into bullet milestones for your PM inbox.
Flags missing permit mentions.
What space are you upgrading—kitchen, bath, or whole floor?
Kitchen gut + slight layout shift in a 1980s ranch.
Got it—budget band and ideal start month?
Service area maps
Honest county lists + drive-time disclaimers—not spammy radius widgets.
Pairs with GBP landing clones where helpful.
Subcontractor & safety culture page
Crew retention wins bids—show meetings, training, PPE expectations.
Differentiates against ghost crews.
Proof
Live Demo Preview
The GooseGoose demo stays intentionally fictional—so you can judge pacing, typography, and AI touches.
Preview loads our public demo in a frame. If your browser blocks embedded sites, use the button to open it in a full tab.
Landscape
Comparison Snapshot
Rounded averages intentionally avoided—this captures posture, not cherry-picked pricing tables.
| Lens | GooseGoose | HomeAdvisor / Angi leads | Referral marketplaces | DIY builder sites |
|---|---|---|---|---|
| Lead quality | Organic + scoped forms | Pay-per-lead noise | Marketplace bidding | DIY SEO gamble |
| Portfolio depth | Custom gallery UX | Thin profiles | Review snippets | Template caps |
| Compliance storytelling | License / COI modules | Limited | Limited | Manual |
| CRM routing | Configurable notifications | Portal inbox | Varies | Plugins |
Invest
Pricing for Contractors
Professional covers most crews; Elite adds multi-crew scheduling hooks and rich CRM routing.
Starter
$997 one-time
+ $25/month hosting
- 4-page trades credibility kit
- Services + process overview
- Quote form + file upload slots
- License summary panel
- GBP alignment
Perfect when you need credibility yesterday.
Best for growing crews
Professional
$2,500 one-time
+ $50/month hosting
- Portfolio taxonomy + tagging
- AI assistant for homeowner FAQs
- Service area content blocks
- Estimator-ready question flows
- Testimonial capture scaffold
Balances storytelling + automation.
Elite
$4,500 one-time
+ $75/month hosting
- Multi-crew scheduling integrations
- Bid invitation automation hooks
- Drone embed + CDN tuning
- App-Ready field superintendent shortcut
- Monthly SEO + six posts/year
- ERP/time-tracking links
For operators who want integrations and App-Ready polish.
Straight answers
Industry FAQ
No fluff—just how we work inside your regulations and habits.
Can homeowners upload photos?
Yes—secure fields with size caps.
Do you write OSHA content?
We showcase policies you approve.
Will AI estimate jobs?
Never—it organizes intent.
Can we exclude tiny repairs?
Qualifier questions route accordingly.
How do warranties display?
Modular blocks referencing your legal draft.
Multi-state licensing?
Accordion per jurisdiction.
Integrations with BuilderTrend?
Elite tier evaluates APIs.
Timeline from contract to launch?
Discovery dependent—typically 3–6 weeks for rich galleries.
Next step
Ready to Brief Homeowners Before the Walkthrough?
Share trade focus, license numbers, and counties served—we shape compliant copy you can defend.
