Portal widgets feel frozen in 2012
Patients abandon opaque EMR embeds that demand desktop gymnastics.
Lightweight landing layers explain what happens next before SSO traps.
Medical & dental websites
Make Scheduling Feel Human, Not Hospital-Cold
Patients compare portals from phones at midnight. Clear specialties, insurance hooks, and calm intake UX beat cluttered EMR defaults.
Reality check
The Problem
Industry headaches we hear on discovery calls—fixed with ownership-first builds.
HIPAA anxiety freezes marketing teams
Fear of violation leads to blank sites—which also erodes trust.
We separate marketing forms from PHI pipelines with documented flows.
Insurance & referral FAQs overwhelm front desks
Staff repeats the same answers forty times weekly.
AI assistants surface payer nuances you approve—then escalate.
What we ship
What We Build
Structured UX, fast hosting, and mockups that mirror production—not vague bullet dumps.
Specialty-forward IA
Pediatrics vs ortho vs DSO banners—each tuned to patient intent.
Schema markup clarifies practitioners for search.
Appointment routing
Healow, Solv, Phreesia—whatever your stack—we craft compliant CTAs.
No PHI on static marketing forms unless your BAAs say otherwise.
Provider bios that scan
Credential bullets, languages, hospital affiliations—readable on phones.
Patients decide faster.
AI FAQ with clinical guardrails
Hours, parking, masking policies—answered calmly.
Hard stop before diagnosing or dosing.
Need a new patient slot or a billing question?
New patient—need Tuesday AM near downtown.
We still have Tuesday 9:20—want the portal link?
Patient education embeds
Procedure explainers with citations you supply—not scraped junk.
Keeps tone compassionate.
Accessibility-first forms
Large tap targets, logical tab order, descriptive labels.
WCAG-minded defaults reduce legal surface area.
Proof
Live Demo Preview
The GooseGoose demo stays intentionally fictional—so you can judge pacing, typography, and AI touches.
Preview loads our public demo in a frame. If your browser blocks embedded sites, use the button to open it in a full tab.
Landscape
Comparison Snapshot
Rounded averages intentionally avoided—this captures posture, not cherry-picked pricing tables.
| Lens | GooseGoose | Healow marketing shells | Solv landing clones | Generic ThemeForest medical |
|---|---|---|---|---|
| Patient UX | Custom calming layouts | EMR chrome | Booking-first shells | DIY sparse pages |
| PHI handling | Marketing vs clinical separation | Vendor-dependent | Vendor-dependent | Risky forms |
| Governance | Documented integration choices | Opaque | Opaque | DIY |
| AI safety | Policy-bound assistant | Limited bots | SMS-only | None |
Invest
Pricing for Medical Practices
We never promise HIPAA certification—we implement sane defaults + BAAs where vendors require them.
Starter
$997 one-time
+ $25/month hosting
- Practice overview + locations
- Provider roster snapshot
- HIPAA-aware marketing form defaults
- Insurance list structure
- GBP alignment
Perfect when you need credibility yesterday.
Best for clinics
Professional
$2,500 one-time
+ $50/month hosting
- Deep specialty landing set
- AI assistant with approved scripts
- Patient education library slots
- Telehealth link choreography
- Payer FAQ modules
Balances storytelling + automation.
Elite
$4,500 one-time
+ $75/month hosting
- Multi-location schema + locators
- Vendor integration planning (Epic APIs etc.)
- App-Ready patient shortcuts
- Monthly SEO + six posts/year
- Translation routing architecture
- Analytics with privacy review
For operators who want integrations and App-Ready polish.
Straight answers
Industry FAQ
No fluff—just how we work inside your regulations and habits.
Are you HIPAA certified?
No vendor certifies your practice—we implement architecture + vendor BAAs you execute.
Can forms collect symptoms?
Only when routed through HIPAA-ready endpoints your counsel approves.
Do you integrate Healow / Solv?
Deep links & embeds when contracts allow.
Will AI give medical advice?
No—scripts stop at education.
Can we publish outcomes stats?
Only with documentation you provide.
How do recalls work?
Links back to portal workflows.
Do you write clinical copy?
We edit for clarity; clinicians approve.
What about ADA compliance?
We follow semantic & contrast best practices—legal review remains yours.
Next step
Ready for Cleaner Intake & Fewer Phone Tags?
Share provider roster, payer mix, and scheduling vendors—we wire compassionate UX around clinical truth.
